Clarity before, during, and after the deal
Independent assessment of growth potential, risks, and market position
Commercial Due Diligence (CDD) is the process in which businesses and investors thoroughly investigate and evaluate the key drivers,het risks and the growth potential of a investment or partnership.
At Morph, we assess the target company’s market position, competitive landscape, financial performance, and overall business environment. Beyond the deal, we continue to support value creation through growth scenarios and hands-on implementation.
The Morph Value Component Analysis (VCA) lies at the heart of every CDD, designed to give a 360 commercial overview.
What we offer Pre deal:
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- Sparring sessions for investing hypotheses
- Commercial Due Diligence-Light: market data, trends, competition
- Commercial Due Diligence-Full
What we offer Post deal:
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- Developing and executing 100-day plans
- Business development strategies
- Hands-on implementation within portfolio companies
The five building blocks of Morph’s Commercial Due Diligence:
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- Market Sizing and Market Dynamics (trends, size, potential, regulations)
- Market Position (reputation, competition, proposition, distinctiveness)
- Commercial Performance (commercial strategy, customer loyality, pipeline, customer piramid)
- Organisational Performance (Staff, culture, quality network, level of automation, tools, IP)
- Critical Succes Factors, Risks and Upside potential
What you get:
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- Executive-ready report with clear recommendations
- Market models and competitor benchmarking
- Actional insights for post-deal growth planning.
What markets do we cover?
- Energy transition
- Construction & engineering
- Food
- Business & consumer services
- Manufacturing
- Appliances