What we do


In the last 15 years Morph carried out hundreds of research projects whereby the outcomes have been used to:

  • Explore markets & build business cases
  • Transform insights into ideas, concepts and business opportunities
  • Improve the customer satisfaction and NPS scores
  • Build relationships between companies and its customers
  • Substantiate marketing and investment decisions

We also offered interim research services for organisations lacking capacity or skills. Thereby acting as temporary external research department or as interim research or project manager.


Growth strategy

Identifying new market opportunities and developing market strategies, in order to adapt to the rapidly changing market conditions, generations and technical developments.

Research Topics: market opportunities, proposition, market segmentation, go-to-markets, but also commercial due diligence (realizing sustainable growth in investments and acquisitions)

Customer focus and customer experience

Establishing and maintaining meaningful and profitable relationships between companies and their customers, suppliers and employees.

Research Topics: trust, loyalty, customer journey, drivers for behaviour, satisfaction, customer experience, relationship models

Business development

Developing new concepts/products/campaigns that tap into new values, generations and market opportunities

Research Topics: innovation, product and concept development, concept testing


Investing marketing communication budgets in an effective way

Research Topics: effectiveness of marcom initiatives, non-response studies, evaluation of sponsorships, events and direct marketing initiatives

Tools and techniques

Market research tools (Online & offline), Innovation sessions, Expert interviews, Online survey reporting, Focus group sessions, Desk Research, Benchmarking, Network meetings, Partner search